Conference Talk Topics

Our Conference Talks

¡Livin’ la vida local! – the changing landscape of local search

Date	Classification	Speakers
	All Rounder, Inspiration	Rachel Ellen	More Information

0 to 400k monthly organic sessions in 12 months: here’s how we did It

Date	Classification	Speakers
	All Rounder, Theoretical	James Brockbank	More Information

A definitive talk on perfecting faceted navigation for SEO and sales growth

Date	Classification	Speakers
	Specialist, Hands On	Luke Carthy	More Information

A guided tour of JavaScript for SEOs

Date	Classification	Speakers
	Specialist, Theoretical	Martin Splitt	More Information

ABCs of no-code SEO automation

Date	Classification	Speakers
	Specialist, Inspiration	Robin Allenson	More Information

Accessibility, strategy and schema – do they go hand in hand?

Date	Classification	Speakers
	Specialist, Theoretical	Beth Barnham	More Information

Agile SEO: Prioritise SEO activities with cadence and risk radius

Date	Classification	Speakers
	Specialist, Inspiration	Parth Suba	More Information

An airtight keyword research strategy to beat any SEO competitor

Date	Classification	Speakers
	Specialist, Hands On	Rumble Romagnoli	More Information

Automating a scalable long tail keyword strategy for ecommerce

Date	Classification	Speakers
	All Rounder, Theoretical	Pierre-Olivier Danhaive	More Information

Bridging the content divide: removing the language barrier for international success

Date	Classification	Speakers
	All Rounder, Theoretical	Hinde Lamrani	More Information

Commerce platforms content strategy: Amazon and beyond

Date	Classification	Speakers
	All Rounder, Theoretical	Margo Howie	More Information

Competitor topical authority audits: the how and the why

Date	Classification	Speakers
	Specialist, Hands On	Krystian Szastok	More Information

Content prioritisation: approaching infinite opportunities with finite resources

Date	Classification	Speakers
	All Rounder, Inspiration	Sam Colebrook	More Information

Content writers: will AI take your job?

Date	Classification	Speakers
	All Rounder, Theoretical	Katie Thompson	More Information

Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance

Date	Classification	Speakers
	All Rounder, Hands On	Rowenna Fielding	More Information

Cultural sociology & SEO: how culture impacts buyer behaviour and can help improve rankings

Date	Classification	Speakers
	All Rounder, Hands On	Sarah Presch	More Information

Data pitfalls and keeping campaigns on the right side of digital PR twitter

Date	Classification	Speakers
	All Rounder, Hands On	Katie Swann	More Information

David vs Goliath: the rise of sustainable fashion against fast fashion giants

Date	Classification	Speakers
	Specialist, Theoretical	Monet Blake	More Information

Declutter your design

Date	Classification	Speakers
	All Rounder, Inspiration	Margaret MacArthur	More Information

Delivering total performance through content-led SEO

Date	Classification	Speakers
	Specialist, Inspiration	Matt Allfrey	More Information

Dismantling the job factory – the future of work

Date	Classification	Speakers
	All Rounder, Inspiration	Eb Adeyeri	More Information

Do the public trust AI writing?

Date	Classification	Speakers
	All Rounder, Theoretical	Mat Bennett	More Information

EAT is not SEO

Date	Classification	Speakers
	All Rounder, Hands On	Izabela Wisniewska	More Information

Embracing brand SEO as a tactic

Date	Classification	Speakers
	Specialist, Theoretical	Miracle Inameti-Archibong	More Information

Face it. The future is Headless.

Date	Classification	Speakers
	All Rounder, Inspiration	Michael Boosalis	More Information

Generating better indexing signals for ecommerce websites

Date	Classification	Speakers
	Specialist, Hands On	Dan Taylor	More Information

Get content crawled & ranked faster with log file insights

Date	Classification	Speakers
	All Rounder, Hands On	Steven van Vessum	More Information

Getting executive buy-in for your work

Date	Classification	Speakers
	All Rounder, Theoretical	Bethan Vincent	More Information

How does social and influencer marketing affect SEO?

Date	Classification	Speakers
	All Rounder, Inspiration	Freya Jones	More Information

How SEO can eliminate friction and super-charge your customer journey

Date	Classification	Speakers
	All Rounder, Theoretical	Evie Collins	More Information

How SEO can eliminate friction and super-charge your customer journey

Date	Classification	Speakers
	All Rounder, Theoretical		More Information

How SEO changes as we say bye bye to cookies

Date	Classification	Speakers
	All Rounder, Hands On	Farhad Divecha	More Information

How to balance between user experience and SEO

Date	Classification	Speakers
	All Rounder, Hands On	Ammar Badr	More Information

How to build a successful 4 hour a week 7-figure SEO agency

Date	Classification	Speakers
	All Rounder, Hands On	Deepak Shukla	More Information

How to build relationships when remote working

Date	Classification	Speakers
	All Rounder, Hands On	Jo Juliana Turnbull	More Information

How to come up with content ideas without relying on search volume

Date	Classification	Speakers
	Specialist, Inspiration	Steph Naylor	More Information

How to conduct a core web vitals audit

Date	Classification	Speakers
	Specialist, Hands On	Sophie Gibson	More Information

How to create accessible social media content

Date	Classification	Speakers
	All Rounder, Hands On	Ellen Cole	More Information

How to create content that actually brings in leads, not just traffic

Date	Classification	Speakers
	All Rounder, Hands On	Araminta Robertson	More Information

How to create your own search quality evaluation algorithms

Date	Classification	Speakers
	Specialist, Hands On	Richard Lawrence	More Information

How to do SEO in a huge multinational

Date	Classification	Speakers
	All Rounder, Inspiration	Michael Smith	More Information

How to escape gravity (or how to grow your agency with no funding & succeed)

Date	Classification	Speakers
	All Rounder, Inspiration	Jamie Riddell	More Information

How to find your perfect job in digital

Date	Classification	Speakers
	All Rounder, Inspiration	Jasmine Granton	More Information

How to get 10x better at SEO, without learning any more SEO

Date	Classification	Speakers
	All Rounder, Theoretical	Daniel Cartland	More Information

How to get more traffic by doing less stuff

Date	Classification	Speakers
	All Rounder, Hands On	Anna Gregory-Hall	More Information

How to get your tech SEO changes implemented (FAST!)

Date	Classification	Speakers
	Specialist, Theoretical	Mufaddal Sadriwala	More Information

How to have a successful agency career and side business without burning out

Date	Classification	Speakers
	All Rounder, Hands On	Georgia Gadsby	More Information

How to ideate to land links in publications that really impact search

Date	Classification	Speakers
	All Rounder, Theoretical	Eva Cheng	More Information

How to implement expert comment to make your pitches go further

Date	Classification	Speakers
	All Rounder, Hands On	Surena Chande	More Information

How to incorporate machine learning into your SERP analysis

Date	Classification	Speakers
	Specialist, Theoretical	Lazarina Stoy	More Information

How to lead a team away from burnout

Date	Classification	Speakers
	All Rounder, Hands On	Gisele Navarro	More Information

How to leverage indexation tracking to monitor issues and improve performance

Date	Classification	Speakers
	Specialist, Hands On	Simon Lesser	More Information

How to produce great multilingual content, even when you can’t read it

Date	Classification	Speakers
	All Rounder, Hands On	Laura McInley	More Information

How to put together a corporate social responsibility strategy and why it matters

Date	Classification	Speakers
	Specialist, Hands On	Rebekah Conway	More Information

How to sell creative social media to anyone

Date	Classification	Speakers
	All Rounder, Theoretical	Yumna Kumran	More Information

How to structure / develop your SEO department

Date	Classification	Speakers
	All Rounder, Hands On	Julia Weißbach	More Information

How to think differently, get out of a rut and generate new ideas

Date	Classification	Speakers
	All Rounder, Hands On	Jo Walters	More Information

How to use brand archetypes to discover and define content pillars to build out a search strategy

Date	Classification	Speakers
	All Rounder, Theoretical	Tasha Antwi	More Information

How to use coaching to create stronger client relationships

Date	Classification	Speakers
	Specialist, Hands On	Billie Geena Hyde	More Information

How to use GPT-3 for keyword research

Date	Classification	Speakers
	All Rounder, Hands On	Danny Richman	More Information

How your website impacts the planet – and what you can do about it!

Date	Classification	Speakers
	All Rounder, Hands On	Stu Davies	More Information

I am a donut: how to avoid international SEO mistakes

Date	Classification	Speakers
	All Rounder, Hands On	Tom Brennan	More Information

Intern to SEO pro – How to gain confidence fast

Date	Classification	Speakers
	Specialist, Inspiration	James George	More Information

Journo requests: how to get more placements with less wasted time

Date	Classification	Speakers
	Specialist, Hands On	Stacey MacNaught	More Information

KEYNOTE (Friday) – Search off the record: live Q&A from brightonSEO

Date	Classification	Speakers
	All Rounder, Inspiration	John Mueller Lizzi Sassman Myriam Jessier	More Information

KEYNOTE (Thursday): Why SEOs should love (not fear) GA4

Date	Classification	Speakers
	All Rounder	Krista Seiden	More Information

Know your (search) enemy

Date	Classification	Speakers
	All Rounder, Inspiration	Emily White James Wolman	More Information

Launching DTC. Why SEO isn’t the answer (…and what is)*

Date	Classification	Speakers
	All Rounder, Hands On	Andi Jarvis	More Information

Level up meeting productivity with action-oriented meeting agendas

Date	Classification	Speakers
	All Rounder, Hands On	Caitlin Hathaway	More Information

Live-streaming has become an essential

Date	Classification	Speakers
	All Rounder, Inspiration	Olga Manciu	More Information

Logs analysis guru level. Take control on Googlebot

Date	Classification	Speakers
	Specialist, Hands On	Serge Bezborodov	More Information

Machine learning use cases for technical SEOs

Date	Classification	Speakers
	Specialist, Hands On	Patrick Stox	More Information

Making Google search data available at scale

Date	Classification	Speakers
	All Rounder, Theoretical	Daniel Waisberg	More Information

Marketing in the impact and change-driven space

Date	Classification	Speakers
	All Rounder, Theoretical	Khyara Ranaweera	More Information

Marketing in Web3 and the metaverse – the opportunities for brands!

Date	Classification	Speakers
	All Rounder, Inspiration		More Information

Networking for SEOs (and why it matters)

Date	Classification	Speakers
	All Rounder, Hands On	Greta Koivikko	More Information

NLP for SEOs: How to optimise your content for BERT

Date	Classification	Speakers
	Specialist, Hands On	Josephine Haagen	More Information

No-code SEO : how Botify leverages AI and CDNs to optimise your sites

Date	Classification	Speakers
		Pierre Couzy	More Information

On-page optimisation 4.0: from intention to conversion

Date	Classification	Speakers
	Specialist, Hands On	Felipe Bazon	More Information

On-page optimization lessons from analyzing over 400 blog posts

Date	Classification	Speakers
	All Rounder, Theoretical	Chima Mmeje	More Information

Optimising organisation movement: speeding up professional growth using data

Date	Classification	Speakers
	Specialist, Inspiration	Reza Moaiandin	More Information

Proactive and reactive PR: going beyond just awareness calendars

Date	Classification	Speakers
	Specialist, Hands On	Hana Bednarova	More Information

Profitable client projects. Every time. Even during a recession.

Date	Classification	Speakers
	All Rounder, Hands On	Ilia Markov	More Information

Pulling back the curtain: how to run a successful agency

Date	Classification	Speakers
	All Rounder, Theoretical	Greg Gifford	More Information

Putting together a search strategy for a totally new category

Date	Classification	Speakers
	All Rounder, Theoretical	Amir Jirbandey	More Information

Remarketing SEO: A no-paid targeting technique to multiply organic traffic

Date	Classification	Speakers
	Specialist, Inspiration	Himani Kankaria	More Information

Results are good. So why do clients really leave?

Date	Classification	Speakers
	Specialist, Theoretical	Sophie Brannon	More Information

Review generation and management: how to do it and why it matters

Date	Classification	Speakers
	All Rounder, Hands On	Levi Williams-Clucas	More Information

Search harmonisation – developing an organic first strategy

Date	Classification	Speakers
	Specialist, Theoretical	Arpun Kaur Bhuhi	More Information

SEO testing: what you can do when you really want to find out what works for SEO

Date	Classification	Speakers
	Specialist	Martijn Scheybeler	More Information

SEO-first organisations – how to focus your business on growth

Date	Classification	Speakers
	Specialist, Hands On	Helen Pollitt	More Information

Shining a light onto the dark funnel

Date	Classification	Speakers
	All Rounder, Hands On	Riaz Kanani	More Information

Spreadsheet sorcery: a Google Sheets guide for the aspiring wizard

Date	Classification	Speakers
	All Rounder, Hands On	Matt Greenwood	More Information

Start by looking at your “head”: jamstack SEO

Date	Classification	Speakers
	All Rounder, Hands On	Siavash Moazzami-Vahid	More Information

Stating the business case for links

Date	Classification	Speakers
	All Rounder, Theoretical	Gareth Simpson	More Information

Staying in tune: Know your industry and conquer SEO

Date	Classification	Speakers
	All Rounder, Theoretical	Nicolas Basoalto	More Information

Stress is contagious: don’t catch it from your clients

Date	Classification	Speakers
	All Rounder, Inspiration	Kathryn Monkcom	More Information

Students’ decision-making process in an altered perspective world

Date	Classification	Speakers
	All Rounder, Theoretical	Azahara Corrales	More Information

Swipe left: Why your content is getting ghosted

Date	Classification	Speakers
	All Rounder, Hands On	Eleni Cashell	More Information

Tech SEO for the omni channel

Date	Classification	Speakers
	Specialist, Hands On	Crystal Carter	More Information

The dark side of SEO: how to lead a team when you need help the most

Date	Classification	Speakers
	Specialist, Hands On	Craig Dewart	More Information

The elusive ROI of content marketing

Date	Classification	Speakers
	All Rounder, Theoretical	Tim Soulo	More Information

The evolution of SEO: how our roles are expanding

Date	Classification	Speakers
	All Rounder, Hands On	Ashley Berman Hale	More Information

The intersection between SEO and accessibility

Date	Classification	Speakers
	All Rounder, Hands On	Jessica Mackereth	More Information

The please disease: why you can’t please everyone and how to stop trying

Date	Classification	Speakers
	All Rounder, Inspiration	Angharad Planells	More Information

The power of being different – why inclusion matters to everyone

Date	Classification	Speakers
	All Rounder, Inspiration	Mo Kanjilal	More Information

The power of brand

Date	Classification	Speakers
	All Rounder, Theoretical	Rona Leslie	More Information

The power of probabilistic thinking in SEO

Date	Classification	Speakers
	Specialist, Hands On	Andrew Charlton	More Information

The representation of beliefs as an important element in user intent analysis

Date	Classification	Speakers
	Specialist, Inspiration	Dateme Tubotamuno	More Information

The ultimate SEO maturity audit

Date	Classification	Speakers
	Specialist, Hands On	Grace Frohlich	More Information

The zero click SERP – taking you closer to the money

Date	Classification	Speakers
	All Rounder, Inspiration	Jon Earnshaw	More Information

To ‘B’ or not to ‘B’: B2B content strategy for startups

Date	Classification	Speakers
	All Rounder, Hands On	Yagmur Simsek	More Information

Triumph over adversity: growing my agency with a broken spine

Date	Classification	Speakers
	All Rounder, Inspiration	Amy Hopper	More Information

TurnKey solutions for convincing stakeholders

Date	Classification	Speakers
	All Rounder, Hands On	Satomi Masters	More Information

​Understanding your competitors’ business to be truly successful at SEO

Date	Classification	Speakers
	Specialist, Hands On	Tom Vaughton	More Information

Unlocking the hidden potential of product listing pages

Date	Classification	Speakers
	Specialist, Hands On	Areej AbuAli	More Information

Using APIs and automation to resolve SEO challenges

Date	Classification	Speakers
	All Rounder, Hands On	Jérôme Salomon	More Information

Using command line to save time on common SEO tasks

Date	Classification	Speakers
	Specialist, Hands On	Dino Kukic	More Information

Using search to ensure success launching ‘new concept’ products & services in new markets

Date	Classification	Speakers
	All Rounder, Theoretical	Dave Cousin	More Information

Visibility leaders: performance content blueprints

Date	Classification	Speakers
	All Rounder, Hands On	Steve Paine	More Information

What building a community can teach you about tackling diversity & inclusion issues

Date	Classification	Speakers
	All Rounder, Inspiration	Rejoice Ojiaku Wilhemina Gilbertson-Davis	More Information

What the (cluster)f*ck? Convince Google you’re an expert and plan your content faster

Date	Classification	Speakers
	All Rounder, Hands On	Alice Rowan	More Information

What we can learn from losing tests – the importance of paying attention to negative outcomes

Date	Classification	Speakers
	Specialist, Hands On	Will Critchlow	More Information

What’s in a link?

Date	Classification	Speakers
	All Rounder, Theoretical	Dixon Jones	More Information

Where are all the Black owned companies in the SERPs?

Date	Classification	Speakers
	Specialist, Theoretical	Fabio Embalo	More Information

Why regional and red tops are a link builders secret weapon

Date	Classification	Speakers
	All Rounder, Hands On	Alex Jones	More Information

Why short-form video rules: the difference between Reels, Shorts and TikTok

Date	Classification	Speakers
	All Rounder, Hands On	Nadya Birca	More Information

Why URLs matter for Google!

Date	Classification	Speakers
	All Rounder, Hands On	Fili Wiese	More Information

You want me to look at HOW MANY pages? How to do a content audit for thousands of URLs

Date	Classification	Speakers
	Specialist, Hands On	Lucy Alice Dodds	More Information

Your customer doesn’t care what channel you use: how to integrate SEO and Paid

Date	Classification	Speakers
	All Rounder, Theoretical	Becky Simms	More Information