Beyond the click: maximising paid social impact through brand building

About this Session

You can see this talk at Paid Social Show

Ben will talk about the significant opportunity for businesses to expand from conversion focused activity and maximise their brand building efforts through Paid Social. He’ll outline how you can devise and deliver a full-funnel paid social strategy to cut through the noise and build better relationships.

– Which KPIs you should set to measure brand performance
– How to build a campaign structure to drive brand awareness
– Best practice methods that align with the different campaign objectives
– How brand campaigns impact your wider business goals