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About this Session

In this talk Sam will discuss the question at the heart of every content strategy: “What content should we create?” With ideas coming from everywhere and everyone, content calendars fill up fast. But how can we be sure we’re focusing on the right ideas? The ones that will drive real, measurable value for your brand? In this session, we define the questions to ask before jumping into creation. And sharpen the tools you need to answer them.

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