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About this Session

See this talk at the Paid Social Show

At a time when data protection no longer allows important insights, it’s time to be inventive. One of the most efficient ways to get data are test campaigns without a target group. This method shows very quickly which creatives work and which don’t, who your target group is and how they move. With these insights, you can start scaling impactful campaigns. It is important to document all results and to speak openly about the learnings. Veronika will explain how to achieve more efficient meta campaigns.

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