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Speaker

Sangeeta Waldron

Sangeeta Waldron

Serendipity PR & Media Ltd
@SangeetaWaldron

About this Session

See this talk at Online PR Show

The world is at tipping point – climate change, plastic pollution, explosive conversations about diversity and inclusion, cost of living crisis. Now more than ever, it is important for all types of brands and PR campaigns to have authentic CSR built into the heart of the brand and strategies. PR spin is not acceptable. In this talk, Sangeeta will talk about how to avoid greenwashing, how and why CSR is leading PR campaigns; the tools needed to be successful and that CSR is not PR!

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