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About this Session

Hard to build but easy to love, backlinks to deeper commercial pages are the aim of many SEO and Digital PR teams alike. In this talk, Lauren will explain how her team built over 500 links to commercial pages in 2021, and what we learned along the way.

More so than ever we need to be able to prove the commercial impact of our work, no matter what area of SEO we specialise in.

Working in digital PR, it’s very easy to work in silo simply delivering links against a KPI. Lauren’s talk will explain how both SEO and digital PR experts should be working more closely together than ever before to ensure activity has commercial and business impact.

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