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Kavi Kardos

Kavi Kardos

Corporate Finance Institute

About this Session

Website architecture is a vital component of search marketing that’s often overlooked. It’s either not recognized as an issue, considered a “dev problem,” or is just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. Kavi will walk us through the process she used to audit, restructure, and significantly prune an aging resource library of more than 6000 URLs, and how she used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate.

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