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Duane Brown

Duane Brown

Take Some Risk Inc.

About this Session

See this talk at Search Advertising Show

Talk about Google’s Performance Max and how DTC, retail and ecom brands can use creative as a lever. This talk will focus on building creative to scale your PMax campaigns:

– Touch on 3 PMax levers: Feed, Signals and Creative
– Best practices around creative and what creative you should have
– How to transition your paid social creative to PMax
– Why video matters more today then it did 12 months ago
– What creative reporting you should use to analysis results

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