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Speaker

Duane Brown

Duane Brown

Take Some Risk Inc.
@duanebrown

About this Session

See this talk at Search Advertising Show

Talk about Google’s Performance Max and how DTC, retail and ecom brands can use creative as a lever. This talk will focus on building creative to scale your PMax campaigns:

– Touch on 3 PMax levers: Feed, Signals and Creative
– Best practices around creative and what creative you should have
– How to transition your paid social creative to PMax
– Why video matters more today then it did 12 months ago
– What creative reporting you should use to analysis results

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