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About this Session

Let’s face it: SEO isn’t the first thing on the minds of editorial teams—but that doesn’t mean it shouldn’t be.

Last year, Ian joined a media company whose four sites had already published more than 150,000 articles between them, and that already reached an audience of 9.5 million people across social and the web. With that being said, organic search was a relatively untapped channel that Ian took under his wing to fix.

In this talk, Ian will share his experience working with a new team of editors and how he managed to finally get the copywriters and editors on board with SEO. Join Ian to learn what they did to combat pain points and showcase data to get the team excited about organic search opportunities — as well as some of the results they’ve seen to date.

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