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Speaker

Maddie McCartney

Maddie McCartney

Vodafone UK

About this Session

Maddie will focus on how to get your SEO work priortisied in-house, specifically in an agile work environment. As more and more companies adopt an agile work methodology, how can SEO teams make sure their work is priortisied by Business Owners, Product Owners and squads? She will share her learnings so far and explore how agile workplace frameworks are always evolving, and the opportunities and challenges this presents for SEO.

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