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About this Session

Before Google, there were humans: this session aims at uncovering the psychology behind customer behaviour and how to optimise for real people, while highlighting some of the similarities between how we think and act, and how search engines seem to rank websites.  In this talk, you will learn about the cognitive biases and heuristics that guide decision making at every stage of the user’s journey, and how to apply this to connect with your audience and turn visitors into customers.

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