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About this Session

Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement.

In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.

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