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About this Session

In this talk, Damien will present the successful domain consolidation project that he managed in Convatec, and how consolidating domains under the same one, without changing any content, has led to a 400% of organic traffic increase. He will demonstrate how to achieve domain consolidation even without an allocated budget. He will share blueprints, recommendations, the tools he used, his checklists and how to deal with internal stakeholders and the emotional impact that consolidating domains internally can have.

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