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Speaker

Sarah Presch

Sarah Presch

Argos Multilingual

About this Session

Not all SEO campaigns are created equal, especially when it comes to inclusivity. During her 10+ years working in corporate digital marketing, Sarah has seen far too many campaigns that would leave you wondering how they ever got signed off in the first place. That’s why using a number of social psychology theories, Sarah is going to walk you through why such campaigns get created, and most importantly, how to break that cycle so you can create truly inclusive campaigns all around the globe.

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