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About this Session

The foundation for any SEO strategy has to start with understanding the competition. It is incredible how little this is discussed and how those crafting SEO strategies simply do not spend enough time properly understanding their competition’s business. This is often why so much SEO can seem ‘off the shelf’.

So from understanding profit margins and business plans, to tech SEO and content gaps, Tom will highlight (with examples), the importance of understanding your competition and the key areas you need to delve into and uncover when planning a successful SEO strategy.

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