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Speakers
About this Session
Joining Claudia in conversation and bringing the client perspective to Brighton SEO will be Sergey Lesnikov, Global Digital Marketing and eCommerce lead at Philips. They will shed light on what it takes to establish search as a credible and valuable marketing channel in a large international business. From leveraging search data to get insight into what consumers need and want, to piloting work and building business cases, they will discuss the learnings and challenges of creating a culture of SEO at Philips and how Kantar has helped them.