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Jason Yip

Jason Yip

Newcastle University

About this Session

What does UTM actually stand for anyway, Ugly Teenage Martians? Does it matter? Let’s concentrate on why and how to improve the consistency of your UTM codes to enhance your campaign attribution and insights. Speaking of insights, learn how to easily visualise your acquisition campaign data through Looker Studio (Google Data Studio) to empower you and your teams. Analyse and review activity across your owned and paid media channels through accessible, creative, and filterable dashboards.

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