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Speaker
About this Session
Ashley will explore the temptation for brands around AI, primarily Chat GPT, with regard to SEO content efforts exploring why brands should approach the emerging technology with caution. Whilst this incredible technology will no doubt influence the world of SEO, brands need to remember what’s most important in ‘search’, therefore Ashley will establish what these factors are (briefly), before exploring how AI could assist with meeting these needs OR Identifying the shortcomings of AI in meeting these considerations. (This will include fundamentals like EEAT, Uniqueness/Originality, Brand/TOV etc). Finally, Ashley will challenge the audience to consider the implications of the use of AI on the future of Search leaving the audience with best practise recommendations on using AI in SEO for the immediate future alongside considerations for the medium-to-long term future.