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About this Session

In this talk, Alex will explore and offer strategic advice on why regionals and red tops can help provide brand awareness, authority, and traffic.
Humans still consume, click, share and comment on regional media, and Alex believes that targeting these media is a powerful tool to help brands realise their visibility goals. 

Often, digital PR is overcomplicated by agencies and brands, and in this talk Alex will break down the essential elements for success. Alex’s talk will offer actionable advice and techniques for digital PRs and marketers to help build coverage and links in regional and national media right away. 

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