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About this Session

Video is rapidly becoming the go-to content format for marketers due to its high engagement, inclusivity, and the easy in-app editing features provided by popular social media platforms like TikTok and Instagram. Most recently, TikTok’s extreme popularity pushed Instagram to increase creator visibility through their competing Reels platform. While TikTok, Reels and most recently YouTube Shorts are all featuring short-form, often trend-driven content, they differ quite a bit when it comes to their audience and type of content seeded. Marketers who wish to succeed on key platforms need to consider these differences and tailor their video content strategies accordingly. Come and enjoy a deep dive into the topic to overcome implementation and optimisation challenges!

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