PPC (Advanced)

Who should attend this course?

This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.

Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.

Course Content

The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.

Research

• Keyphrase research tools
• Competitor research tools

Objectives – not covered in this advanced course implementation

• Dynamic Search ads (DSA)
• Performance Max
• Responsive search ads (RSA ads)
• Dynamic elements in ads
• Understanding audiences
• Remarketing & sequential campaigns

Measurement

• Reporting in Google ads
• New dashboard features
• Conversion tracking (including enhanced conversions)
• Attribution settings and reporting

Management

• Budget management and reporting
• Bid management

What to expect

Actionable and insightful, you will leave with stacks of ideas to implement when you are back in the office.

In this one day workshop we will systematically work our way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results.

Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.

Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell the trainer what you want to get out of the day. This helps them to customise the training course to ensure it resonates with each individual group that they train.

Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.