Amazon SEO & Marketing

Gain great insights into how Amazon SEO works and how to scale up sales via Amazon Advertising.

Amazon SEO & Marketing Training Course

Who should attend this course?

This course is perfect for anyone using Amazon Seller Central and Vendor Central accounts.

Course Overview:

Amazon dominates the US retail space and is projected to have a 50% retail market share by the end of 2021. In Western Europe, including the United Kingdom, Germany, France, Italy, and Spain, Amazon is the No.1 ecommerce platform with 290 million unique visitors each month. Amazon is now the biggest online growth opportunity for brands, manufacturers, and retailers. Our Amazon SEO & Marketing course will help you to become a successful Amazon seller.

Amazon shopper’s primary navigation method is search, and it is crucial for any seller to optimise their listing/s in order to increase visibility. In this day-long course, we will explore key factors that influence your product visibility and how you can leverage Amazon marketing services to generate incremental sales. We will also explore some case studies and learn from proven tactics.

This is a practical course and you will have the opportunity to ask your account-related questions. By the end of the course, we expect you to go away with a to-do list to begin implementing immediately.

Detailed Course Outline:

Product Listing SEO

  • Understanding Factors Affecting Amazon Product Ranking
  • Amazon keywords tools best practices
  • Competitor keyword analysis
  • The keyword research process for content optimisation

Product Reviews Best Practices

  • Amazon product reviews best practices
  • Amazon vine program – FAQs
  • Amazon Early Reviewer Program

Amazon Sales Channels

  • Amazon Vendor Central
  • Amazon Seller Central
  • Amazon Hybrid

Amazon Product Launch

  • Product launch best practices
  • Winning the Buy Box: proven methods
  • Avoiding price war with product differentiation
  • Amazon product repricing to maximise sales

Account Suspension

  • Common causes for Amazon account suspensions
  • Creating an appeal to reinstate your account
  • Handling intellectual property claims

Amazon Retail Analytics

  • Seller Central Business Report Analytics
  • Vendor Central Retail Analytics

How to win Buy Box

  • What does buy box mean?
  • Factors affecting buy box
  • How automated repricing works

Amazon Product Promotions

  • Types of Promotions in Seller Central
  • Types of Promotions in Vendor Central

Amazon FBA

  • Pros and cons of Amazon FBA
  • Setting up FBA listings
  • Amazon FBA Costs explained
  • Multi-channel Fulfilment

Amazon Advertising - sponsored product ads

  • Why use Amazon advertising?
  • Advertising Campaign Structure
  • Launching Auto and Manual Sponsored Product Ads
  • Keywords Types – Broad, Phrase, Exact Match

Amazon Advertising - Optimisation & Product Target Ads

  • Optimising Campaigns Performance
  • Understanding Metrics and Ads Reports
  • Bidding Strategies
  • Product Target Ads
  • Category Target Ads
  • Advertising portfolio
  • Amazon Advertising checklist for marketers

Amazon Advertising - Sponsored Display Ads

  • Sponsored Display Ads - Introduction
  • Creating Display Campaigns
  • Sponsored Display Campaigns Report

Amazon Advertising - Sponsored Brands

  • Why to use Sponsored Brand campaigns?
  • Sponsored brand targeting
  • Sponsored brand metrics and reports

Amazon Advertising - sponsored video ads

  • Creating Sponsored Video ads
  • Video Requirements
  • Video Ads Report

Strategies, European Advertising & KPIs

  • Amazon Advertising Strategies
  • Creating Ads on Amazon European Platforms
  • Amazon Advertising KPIs

Amazon Attribution

  • What is Amazon Attribution?
  • Setting up tracking
  • Types of media that can be applied
  • Understanding the attribution metrics

Amazon A+ pages

  • Introduction to Amazon A+
  • Amazon A+ modules and best practices

Amazon stores

  • Amazon Stores - Introduction
  • How to create Amazon stores
  • Amazon Store insights

Amazon tools

  • Explore some Amazon productivity tools

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.


Prabhat Shah

Prabhat Shah

Daytodayebay | Amazon Consultant

Prabhat is a Marketplace consultant helping online sellers expand their presence on Amazon and eBay. Prabhat has 10+ years of experience and has worked with both UK and International businesses.

Don't just take it from us

What people say about our courses

Why train with brightonSEO

If a bonus day at the seaside isn't enough reason for you to book one of our Brighton training sessions, here are some other things that make our training great:


Experts, not trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.


Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.


You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.


Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.


The perfect duration

The day runs from 10am-4.30pm to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.


Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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