Google’s performance max: building creative that lets you scale

Talk about Google's Performance Max and how DTC, retail and ecom brands can use creative as a lever. This talk will focus on building creative to scale your PMax campaigns: - Touch on 3 PMax levers: Feed, Signals and Creative - Best practices around creative and what creative you should have - How to transition your paid social creative to PMax - Why video matters more today then it did 12 months ago - What creative reporting you should use to analysis results