Creating a PPC campaign using ChatGPT - an experiment

ChatGPT, OpenAI’s new conversational artificial intelligence model, has been taking social media by storm over the past few months, with search marketers across globe showcasing the diverse ways the tool can be used. We’ve all had the same thought at some point after using chatGPT – “This is going to take my job!” In this talk, Farah will share an experiment where she attempts to create a PPC campaign from scratch using just ChatGPT and see how far she can push it and whether or not it is good enough to replace some of the PPC Roles.