This talk was originally delivered by Alexandra Lever during a brightonSEO Conference.
Getting SEO value out of the wider marketing plan.
Merging the lines between owned, earned and paid.
Alex’s “JFDI attitude” (Just F*****g Do It!) is evident in everything she does.
Winner of European Young Search Professional of the Year, Young Digital Marketer of the Year at the Northern Digital Awards and in Campaign’s 30under30.
Currently working as an online campaign manager for MEC, blurring the lines between owned, earned and paid to deliver successful campaign strategies for our clients, as well as working on new business and innovation opportunities across the industry.
Responsible for developing MEC’s relationship management proposition used to maintain strong a bond with key bloggers journalists and social media influencers
