This talk was originally delivered by Scott McBay during a brightonSEO Conference.
The impact of Google’s switch to mobile first algorithm and how site speed is key to avoiding Armageddon.
Practical take aways of roll-your-own tools that allow your searcher experience to not suck and what that means for your SEO.
Actionable insights that you can quickly and easily deploy.
Scott https://www.linkedin.com/in/scottmcbay/ is Director of Client Strategy at Performance Marketing Agency QueryClick http://uk.queryclick.com/en/.
With over 12 years in the search industry, Scott has worked with a range of clients of all sizes to develop data led strategies.
He has experience across organic, paid and social as well as having a background in managing design and build projects.
