Nic Yates

Head of Global Affiliate Partnerships at Silverbean

Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands across the partnership economy.

As well as being a well-rounded digital marketing strategist, Nic always has one eye on the future of the channel supporting clients and Silverbean to grow within the partnership ecosystem. He launched and manages the Silverbean Open Brand to Brand Network, which has facilitated over 300 introductions between brands looking to partner with like-minded businesses. Nic also launched the Global Affiliate and Partner Marketing Mentor programme across EMEA, APAC and North America. His strategic view has supported Silverbean to expand globally, supporting the likes of Ralph Lauren, Virgin Australia, Revolut, John Lewis & Partners and many more.

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