This talk was originally delivered Louise Li Senior SEO Manager Global American Express at April 2016’s BrightonSEO Conference.
Louise is a digital marketing strategist with an internet addiction. 11 years experience working in the online marketing space, creating organic campaigns that meet core business objectives.
In this talk she answers the questions: What different forms do direct answers take? How do you appear as a Direct Answer? Why should you bother with Direct Answers?
