This talk was originally delivered James Perrin, Digital Marketing Specialist at Feefo during April 2016’s BrightonSEO Conference.
James Perrin is the Digital Marketing specialist for Feefo, overseeing their digital B2B and B2C content output. Having worked in digital, content and social media marketing for over 6 years he has witnessed the significant need for user-generated content, especially in the form of customer reviews and the multiple benefits this can have on digital marketing campaigns. James has appeared on the BBC giving detailed digital marketing advice and has spoken at major digital conferences and events including The Content Marketing Show.
In the talk James covers.
- The evolution of content and need for UGC
- The role Customer Reviews play in the pursuit of UGC
- Open and Closed Feedback platforms
- Threat of fake reviews
- The benefits of UGC (Content Marketing, Social Media, SEO, PPC and CRO)
