This talk was originally delivered by Kristal Ireland during a brightonSEO Conference.
The customer is changing and their relationship with brands and how they transact with us will never be the same again.
This talk will seek to uncover the trends and technologies that are driving the changing landscape of payment and transactions – looking at future horizons and emerging technologies such as new payment techniques (Google facial recognition) and the emergence of AI in customer service.
An experienced digital leader and digital transformation specialist, Kristal Ireland heads up the Ecommerce and Retail team at Virgin Trains East Coast. With over a decade of experience in all facets of digital marketing and technology development, she has worked with some of the UK’s biggest brands to define and deliver digital futures fit for the modern day consumer. A lover of the arts world, Kristal is also the Interim Chair of leading arts charity East Street Arts in Leeds.
