In this talk, Andy will go through how Online Marketing Surgery integrated content creation automation into their workflow, providing use-cases, examples and demonstrating a number of positive end-results. Andy will be providing all material shown as a download so attendees can use, modify and get started on their own content creation automation journey.
Online Marketing Surgery Ltd | Lead Developer
In this talk, Greta will walk you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
Trainline | SEO Manager
Ashley will explore the temptation for brands around AI, primarily Chat GPT, with regard to SEO content efforts exploring why brands should approach the emerging technology with caution. Whilst this incredible technology will no doubt influence the world of SEO, brands need to remember what’s most important in 'search', therefore Ashley will establish what these factors are (briefly), before exploring how AI could assist with meeting these needs OR Identifying the shortcomings of AI in meeting these considerations. (This will include fundamentals like EEAT, Uniqueness/Originality, Brand/TOV etc). Finally, Ashley will challenge the audience to consider the implications of the use of AI on the future of Search leaving the audience with best practise recommendations on using AI in SEO for the immediate future alongside considerations for the medium-to-long term future.
Reprise | SEO Content Lead