Content Strategy

21 Apr, 2023
04:10 PM - 05:15 PM
Auditorium 1

Data-driven SEO & content strategy to reduce your customer acquisition costs

Auditorim 1

With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.

Prashant Puri

AdLift, Inc. | CEO & Co-Founder

Lomit Patel

Tynker | Chief Growth Officer

Dirk Schembri

Creating a future-proof content strategy with Topical Clusters

Auditorim 1

In this talk, Dirk will emphasising the importance of using Topical Clustering within keyword research and planning your websites content structure to ensure optimal ranking within highly competitive industries. The key takeaway for this talk will be to understand the importance of creating search intent within a website in order to become competitive within any industry.

Dirk Schembri

Consultant | SEO & iGaming Consultant

Sante J. Achille

Methods and tools to plan and create your content

Auditorium 1

Sante will share tips and insights on optimising content based on Search Console Data and SERP Analysis using simple methods based on Natural Language Programming. Simple and straight to the point, the information provided by Sante is intuitive, making it easy to understand and implement.

Sante J. Achille

Self Employed | Search Marketing Consultant

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