Bugs and regressions can be very problematic for any website. With continuous integration becoming more and more frequent, the time dedicated to quality assessment can quickly explode and it's easy to miss something. Fortunately, there are tools and methods to save time and allow you to focus on the essentials: growth. Julien will feedback and experience about selecting monitoring tools or building them, setting up generic and website-specific tests, picking the right alerting channels, maintaining your tests and overall, making sure your website is healthy.
Databulle | Tech SEO consultant
Rickard will talk about how to reposition a brand based on SEO and customer insights. He will talk about how one must understand the intent behind how people think of the brand. By understanding this intent, one can better align the brand to appeal to a larger audience, and change peoples thoughts about a brand.
Head of Media - SEO & PAID | Nordic Morning Sweden AB
In this talk Max will talk you through some of the eternal search based questions that can be answered and stories that can be told about the relationship between Paid & Organic Search when you utlise a bidding engine that considers both.
Incubeta | Global Director of Technology