In this talk, Manuel will talk about how we can use maths, especially graph theory, to analyze actual information architecture and to extract insight on how to improve it. He will also talk about the data management processes he has used.
Keytrends and Freelance | Web Developer, SEO and Product Analytics
Website architecture is a vital component of search marketing that's often overlooked, either because it's not recognized as an issue, it's considered a "dev problem," or it's just too scary to tackle. But implementing a simplified navigational structure and intuitive internal linking gives users a more delightful experience and ensures comprehensive crawling of your site, no matter its size. Kavi will walk attendees through the process she used to audit, restructure, and significantly prune an aging resource library of more than 6,000 URLs, and how she used the project as an opportunity to educate and earn buy-in from internal teams. This is a repeatable strategy with practical takeaways for SEOs as well as content marketers, developers, writers, and marketing executives with resources to allocate.
Corporate Finance Institute | SEO Director
Mirador | Head of Technical SEO