Not all SEO campaigns are created equal, especially when it comes to inclusivity. During her 10+ years working in corporate digital marketing, Sarah has seen far too many campaigns that would leave you wondering how they ever got signed off in the first place. That’s why using a number of social psychology theories, Sarah is going to walk you through why such campaigns get created, and most importantly, how to break that cycle so you can create truly inclusive campaigns all around the globe.
Argos Multilingual | Digital Marketing Director
You will have some lightbulb moments with this talk! With a background in SEO and 10 years’ experience in the localization vertical, Hinde will touch on multiple aspects of internationalization where SEOs and Marketers fall short.
Acolad | Digital Marketing Services Director
In her, Natalia will give an overview on the current Search Engines beyond Google. Some of the usual suspects, like Bing and Yahoo, will be covered, as well as the international Google rivals like Baidu and Yandex. Some newly emerging privacy-led Search Engines will also be covered. Overall, the talk will present the current global search engine trends, with an aim to find a potential future Google competitor, if there's to ever be one.
Freelance | International SEO Consultant