Links
Showing the value of digital PR beyond coverage and links
Across the digital PR landscape, more and more stakeholders are starting to ask for more tangible KPIs outside coverage and links. The “you’ve got us links .. so what?” message is becoming more prevelent for digital PR professionals. So how can we show clients/stakeholders the true value of a link? In this talk, Isa will share some actionable practical tips on how to show further impact of digital PR activity.
Isa Lavahun
LAVLY Ltd | Freelance Digital Strategist
How to generate backlinks without breaking the bank
We’ve all explored ways to generate new backlinks. This leads to the realization it’s going to cost a lot of time or money. Naturally backlink generation is then deprioritized and tabled for the time-being. At Twibi, we’ve tested a multidate of backlink generation tactics and honed in on strategies that’ll generate multiple new backlinks per week. And most importantly it won’t break the bank or steal all of your time.
Brenton Thomas
Twibi | Founder
Do product page links = impact? What I learned from building 2000 in a year
Hard to build but easy to love, backlinks to deeper commercial pages are the aim of many SEO and Digital PR teams alike. In this talk, Lauren will explain how her team built over 500 links to commercial pages in 2021, and what we learned along the way. More so than ever we need to be able to prove the commercial impact of our work, no matter what area of SEO we specialise in. Working in digital PR, it’s very easy to work in silo simply delivering links against a KPI. Lauren's talk will explain how both SEO and digital PR experts should be working more closely together than ever before to ensure activity has commercial and business impact.
Lauren Henley
JBH | Strategy & Performance Lead
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