In this talk, Amanda will provide insights on how to tell when a client may be ready for business expansion and how to use local data to determine the right growth and expansion opportunities from an SEO perspective.
RicketyRoo | Director of Digital Strategy
In this talk Claire will delve into the Local Knowledge Panel in terms of form and function. Described by many as ‘your new home page’, these panels can often drive the lion’s share of business critical conversions. The ‘new home page’ analogy is an appealing one – but here we’re talking about a home page for which we don’t have ultimate control, a home page that can feature less than ideal content, poor feedback from our customers (or people pretending to be our customers), and content that can even showcase our competitors. Claire will outline the key features of the panel and detail which parts of the content can be managed via Google Business Profile, and which parts are harder (or impossible) to influence.
BrightLocal | Local Search Expert
The race for content is accelerating with ChatGPT & AI technologies, and most of it stinks. Learn how to stand out from the crowd and showcase the people & personality behind your business locally.
Armchair Marketing | Jedi