It's so hard to recruit great digital marketers, and we make huge efforts (not to mention vast sums of money!) on the hiring process. Yet when that new person comes through the door on day 1, they're often 'left to it', sometimes with the mindset that its 'HRs job' to onboard them into the business! In this talk, I'll argue that this traditional way of thinking is up for disruption, and WHY this is a responsibility which needs to be shared amongst the team, with line managers taking particular responsibility for integrating new starters into the business. We'll look at at the various touch points a new member of the team needs to ensure they have a great onboarding experience, and therefore increase the chance they will stay with the business in what is a critical stage for their long-term engagement - particularly in this new post-Covid world of work.
Reflect Consultancy | People Development & Culture Consultant & Founder
We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men. Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect. This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet. Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up. With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould. This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity. Nice boys can be sexist too.
Wagada Digital | CEO
Ian will talk about examples of corporate social responsibility, as well as Diversity & Inclusion in the Digital Marketing sector
Digital Execs Recruitment | Managing Director