Nitesh will show you how to leverage GA4's hidden features and unlock insightful reports that'll be useful for your agency or your clients.
Growth Runner | Analytics Junkie & Trainer
How do you justify the ROI of an SEO project?", is one is one of the hottest questions in the Enterprise SEO world. In this talk, Nitin will help you with the process to connect your projects to the important SEO KPIs. Want to know Nitin's secret recipe to make the best use of resources for SEO success? That's covered too!
Botpresso | Founder and Chief SEO Consultant
What does UTM actually stand for anyway, Ugly Teenage Martians? Does it matter? Let’s concentrate on why and how to improve the consistency of your UTM codes to enhance your campaign attribution and insights. Speaking of insights, learn how to easily visualise your acquisition campaign data through Looker Studio (Google Data Studio) to empower you and your teams. Analyse and review activity across your owned and paid media channels through accessible, creative, and filterable dashboards.
Newcastle University | Head of Marketing Web, CRM and Analytics