In this talk, Kathryn will draw on nearly 10 years of agency experience in SEO, having managed hundreds of site migrations over that time, to highlight some of the most common challenges, risks and red flags that can crop up when working on website migrations and launches, and some top tips on how to get ahead of these to avoid major performance issues.
Sleeping Giant Media | Senior SEO Manager
In this talk, Damien will present the successful domain consolidation project that he managed in Convatec, and how consolidating domains under the same one, without changing any content, has led to a 400% of organic traffic increase. He will demonstrate how to achieve domain consolidation even without an allocated budget. He will share blueprints, recommendations, the tools he used, his checklists and how to deal with internal stakeholders and the emotional impact that consolidating domains internally can have.
Convatec | SEO & Content Marketing Manager
Whether it is a site of 600 pages or half a million, there are lessons to be learned with each one. In this session Judith will share the crazy things she encountered and a hit list of extremely important steps to follow when approaching a website migration (an SEO QA checklist) including what to request, what to watch out for, and what (no matter what they claim) needs to be explained to the devs very clearly. Anecdotes aside, this is going to be full of actionable tips and advice.
Decabbit Consultancy | Founder