In this talk, Emma will explore the theory of cognitive load and how it can lead to more conversions and better engagement with your content.
Oxford Comma | Founder
Before Google, there were humans: this session aims at uncovering the psychology behind customer behaviour and how to optimise for real people, while highlighting some of the similarities between how we think and act, and how search engines seem to rank websites. In this talk, you will learn about the cognitive biases and heuristics that guide decision making at every stage of the user’s journey, and how to apply this to connect with your audience and turn visitors into customers.
Neuroscientive | Founder of Neuroscientive | In-house Customer Acquisition Director
While the current search model is not entirely broken, it does require some serious revisiting - especially in light of recent disruptions impacting the way search operates. Generative AI and Large Language Models are compelling the evolution of organic search optimization, requiring that organizations adapt in order to maintain optimal online visibility. In this presentation, Thomas Grange, Co-Founder and CIO at Botify, will discuss how to leverage these disruptions, while still addressing legacy challenges using the latest SEO technologies and strategies to enhance search performance.
Botify | Co-Founder & Chief Innovation Officer, Botify & co-Founder, Ulule