In this talk Niki will talk about the value that featured snippets can have for a brand. She'll provide some tips and tricks for winning the featured snippet game and leave you with some actionable tips to build your own featured snippet strategy.
AgentSync | Sr. Director of Organic Growth
Google repeatedly advises SEO practitioners not to chase the algorithm and simply focus on what's best for users. Over the years, this has led to general contempt for SEOs who focus solely on getting their sites ranked for intended keywords. Rohan argues -- with empirical and mathematical evidence to boot -- that without top rankings, there is no visibility, no qualified traffic, no conversions and no sales. Armed with data and strong opinions, he looks to keep the age-old debate alive -- whether Google rankings are the means or the ends of SEO.
99stairs | Co-Founder
In this talk, Carrie will talk about how to bring advertising models into SEO and create advertising strategies that don't look like advertising. She will show you how to create content at scale to answer search queries on all platforms including TikTok, YouTube Pinterest and how to go bigger on your ideas to influence search volumes both brand and non brand.
Rise at Seven | CEO & Founder