Showcase: SEO Efficiency (Fri)

20 Apr, 2023
04:10 PM - 05:15 PM
Elliot Haines

Ensuring findability in the new search era

It’s a sea change moment for SEO. AI is rapidly rewriting the rules, as well as the next chapter in what it takes to be found online. How can brands innovate to adapt and lead in this new landscape? A.J. Gherich, VP Consulting Services at Botify, shares his views on the strategies and technologies brands must embrace to automate for speed and relevance, maximizing organic visibility in the AI-empowered search era.

Elliot Haines

Botify | SEO Consultant

James Ball

ChatGPT: Localisation friend or foe

In this talk James will explore a number of tests and surveys covering ChatGPT-4 and its applications for translation/localisation with a focus on the impact across Google's E-E-A-T metrics and reader perception.

James Ball

Croud | Content Account Director

Claudia Higgins

Breaking down silos: how integrated data sets enhance SEO strategies

In this session, Claudia will provide an overview of the importance of bringing data sets together when measuring SEO. She will discuss how combining data from multiple sources can help marketers gain a better understanding of their SEO performance, and how it can lead to more effective strategies. Join this session to explore the impact of combining data sets on SEO performance and the implications for future SEO strategies.

Claudia Higgins

Conductor | Solutions Consultant

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