Joining Claudia in conversation and bringing the client perspective to Brighton SEO will be Sergey Lesnikov, Global Digital Marketing and eCommerce lead at Philips. They will shed light on what it takes to establish search as a credible and valuable marketing channel in a large international business. From leveraging search data to get insight into what consumers need and want, to piloting work and building business cases, they will discuss the learnings and challenges of creating a culture of SEO at Philips and how Kantar has helped them.
Kantar | Head of Digital Content
Philips | Global SEO, Organic and Content Lead
In this session, Claudia will provide an overview of the importance of bringing data sets together when measuring SEO. She will discuss how combining data from multiple sources can help marketers gain a better understanding of their SEO performance, and how it can lead to more effective strategies. Join this session to explore the impact of combining data sets on SEO performance and the implications for future SEO strategies.
Conductor | Solutions Consultant