User research should be a core part of any CRO programme. In this talk, Emma will share actionable ways to seamlessly incorporate a range of user research methodologies into your AB testing roadmap.
Speero | Director of Research
Good persuasive copy and content make you feel like you are reading a page from the diary of your ideal customer. The best way to do so is to interview existing customers for 30-60min each. In this talk, Sarah will share case studies on using such tactics to sell a $2000 course and even helping a Shark Tank company increase its sales.
Hootsuite | Ad Specialist
In this talk, Angus Carbarns will discuss the value of user-centred design and its role in effective SEO. He'll address some of the typical blockers teams face when trying to get started with User Research, and outline practical steps teams can take to overcome these blockers and get effective User Research done on a small budget.
We Are Engines | UX Research & Design Consultant