This talk is ideal for marketers and SEO professionals curious about building their data skills, or anyone wondering if there’s a better way to work with SEO data.
Many SEO teams wonder about the real benefits of using one tool over another as they strive to work smarter with data. It’s often unclear where to start or which tools best suit different skill levels and needs.
This session explores how common SEO challenges—especially those involving data analysis and technical insights—can be tackled using different tools, from familiar Google Sheets to simple no-code solutions and introductory coding options. The focus is on practical, accessible ways to begin working more effectively with data.
You’ll see examples that match different levels of data maturity and get guidance on upskilling personally while contributing to your organization’s overall data maturity.
