Link Building and Outreach (Advanced) Training Course

Learn how to score coverage on major publications and build a solid foundation of diverse links that every good site should have

Advanced link building
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Upcoming Courses

October 5, 2022



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November 25, 2022



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April 19, 2023


£595 £500 - Early Bird

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Who should attend this course?

This course is suitable for:

  • Beginners (digital and creative markers) eager to learn link building fundamentals.
  • Digital PRs looking to enhance their campaigns through broader SEO.
  • SEO professionals ready to refresh and develop their link building skills.

Course Content

The course covers an end-to-end process for building a variety of link types, exploring the following topics:

Introduction to link Bbuilding

  • The importance of links.
  • The history of link building.
  • ROI and making a business case.
  • Link theory and analysis.
  • Link quality standards.

System setup & workflow

  • Skill sets and team development.
  • Toolset and link data sources.
  • Project management and processes.
  • Running an outreach audit.
  • Prospecting, pitching, and publishing.
  • Tracking and reporting.

Fundamental tactics

  • Pitch techniques and negotiation.
  • Content production.
  • Foundational links.
  • Outreach tactics.

Advanced tactics

  • Digital PR tactics.
  • Creative asset tactics.
  • Detoxing, security, and penalties.
  • Future-proofing.

Meet Your Trainers

Gareth Simpson

Gareth Simpson | Seeker Digital

Laura Mallinson

Laura Mallinson | Seeker Digital

Gareth Simpson is CEO of Seeker Digital, a specialist Ecommerce and SaaS SEO agency. Having built links for over 15 years, he’s helped grow some of the biggest enterprise websites in the world. He’s also delivered training and industry talks across the globe, but most enjoys his time at BrightonSEO.

Laura Mallinson is Seeker’s Digital PR Strategist, leading the Digital PR team. With in-house experience building brands from the ground up, she now takes charge of everything from campaign strategy and brand management to reactive PR and asset creation — and at BrightonSEO, she’ll showcase top link-building tactics.

What to expect

This end-to-end Link Building and Outreach course will help you discover what link building is, why it’s important, and how to do it.

We’ll explain how you can adopt a holistic approach, leveraging all disciplines to develop a diverse and optimised backlink portfolio. To achieve this, we’ll run through the full spectrum of link building techniques, offering tactics for content marketing, digital PR, and offsite SEO.

Along the way, we’ll show how we win top-tier coverage that grows brand awareness while conquering the SERPs. Our analysis will delve into the nitty-gritty elements of ranking algorithms, making it clear how your efforts can influence key rankings.

But building links is only one facet of what we do. Equally important is how we frame and present them, communicating their value to stakeholders. We’ll run through real-world case studies and anecdotes to prove this, highlighting our preferred methods.

At the end of the course, you’ll have some vital takeaways: a variety of link building actions, an improved understanding of how modern SEO is done, a bank of outreach templates, and a step-by-step ebook you can use to great effect.

Link building is an ever-evolving discipline, so it’s essential to keep your skills and methods updated. Let’s ensure that your SEO efforts pay off.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

“I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)”

Jon Sharman
SEO Specialist, Life Science Group

“BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more. ”

Stephanie Newton
Content and Community Manager, BrightLocal

“Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.”

Sarah Wilhelmi
Head of SEO,

“BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.”

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

“We attend every Brighton SEO (it's like our Christmas!)”

Laura Slingo
Digital Campaign Manager, Seeker Digital

“I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.”

Dawn Anderson
Director, Move It Marketing

“So much background information and explanations provided together with clear detailed plans for implementing what was covered.”

Mike Glaire
Director, Edinburgh Training and Conference Venue

“I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.”

Rob Watson
Head of Marketing, Glendinning Group

“I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.”

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

“I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.”

Matt Allfrey
SEO Manager, iCrossing UK

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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