Beginners SEO Training Course

New to SEO? In just one day you'll learn the basics of search marketing. Perfect for beginners!


Upcoming Courses

April 19, 2023


£1020 £680 - Early Bird

Book Now

Who should attend this course?

This course has been specifically created for anyone new to working in digital marketing or aiming to improve the SEO for their own organisation’s website.

By the end of this session you will be able to have a hands on basic understanding of how search engines work and the basic tactics to improve the organic performance of a website in the most important search engine results pages.

Course Content

What is SEO?

  • Introduction to SEO
  • How do Search Engines work?
  • How do people search online
  • Key elements of SEO
  • Common obstacles

Technical SEO

  • URL structure
  • Crawling your site
  • HTTP response codes
  • Sitemap.xml
  • Robots.txt
  • Robots meta tags
  • Canonical tags
  • Page speed (Core Web Vitals)

Content SEO

  • Keyword research
  • Keyword intent
  • On page elements (titles, meta descriptions, headings…)
  • On page content
  • Topical analysis
  • Rich snippets
  • Images & videos

Links and off-site SEO

  • Internal links
  • External links
  • Mega menus
  • How to get links from other websites
  • How to produce linkable content
  • Good links vs toxic links
  • Reviewing your backlink profile
  • Disavow links

Other SEO areas

  • Introduction to international SEO
  • Introduction to local SEO
  • Introduction to mobile SEO
  • How to resolve Google penalties
  • My rankings are dropping, why?
  • Monitor rankings
  • Misconceptions about rankings
  • How SEO is related to other digital marketing areas
  • Creating an SEO strategy


Meet Your Trainer

Adam Lee

Adam Lee | No Pork Pies

Adam has worked in marketing for 18 years with a specialist focus on digital for the last 15.

He worked as an SEO analyst at the leading SEO agency in the UK on some of the biggest SEO accounts in the country, before moving to a London agency to become Head of SEO.

In 2009 Adam setup his own digital agency focused on SEO, PPC, Social, CRO and user experience. He’s worked for big brands such as GiffGaff, Claims Direct, Virgin Holidays and many more, winning the CIM Marketing Excellence award in 2019.

He is also the CTO of Mozillion, a new mobile phone marketplace.

What to expect

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to Europe’s biggest specialist SEO event.

“The training at BrightonSEO gives you unique, small-group access to some of the best minds in the business who give you actionable tips to take away and improve how you do things straight away.”

Stuart Kerr
Head of Digital, Liberty Games

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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