Copywriting for SEO Training Course

This intensive workshop will show you how to make immediate copy improvements to your website to position it for success in the Google SERPs.

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Upcoming Courses

Online

£300

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October 5, 2022

Brighton

£1020 £850 - Early Bird

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April 19, 2023

Brighton

£595 £500 - Early Bird

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Who should attend this course?

This course is perfect for any copywriter wanting to gain a good overview of what is required to write Google-friendly copy.

Course Content

Introduction to SEO copywriting

  • What is SEO copywriting?
  • Old-school vs modern SEO copywriting
  • User intent and why it matters
  • What does Google want from us?
  • All about natural language processing

Creating a keyword strategy

  • Why keywords matter at all
  • The three main types of search query
  • Creative keyword research
  • Keyword mapping and avoiding keyword conflict

Best practice SEO copywriting techniques

  • The three key principles of best practice SEO copywriting
  • Engagement, engagement, engagement
  • Writing Google-friendly headlines
  • Best practices for meta titles and descriptions
  • Getting into Featured Snippets

Putting it all together

  • SEO content planning
  • Why Google cares about links and brand mentions
  • What to do about duplicate content
  • Measuring your copy’s performance

Meet Your Trainer

Emily Hill

Emily Hill |

Emily is a freelance content strategist and copywriting trainer. She works with organisations to help them figure out what to say, how to say it, and how to get the right people to hear it. A former copywriting agency owner, Emily has a long-standing relationship with BrightonSEO, having created their very first Copywriting for SEO workshop way back in 2014! She has delivered the workshop twice a year ever since, with the exception of 2017 when the imminent arrival of her twins rendered it a little risky to be away from home! These days, Copywriting for SEO is available as a self-paced online course, or a face-to-face workshop as part of the BrightonSEO conference. Emily has occasionally taken to the stage at BrightonSEO itself, most recently to make the case for content readability.

What to expect

You’ve got a stubbornly high bounce rate. You don’t know how to differentiate your organisation from the competition. Google doesn’t seem to know that you exist.

This intensive one-day workshop will enable you to make immediate improvements to the copy on your website, blog, email campaigns and social media pages.

Learn how great copy can increase your traffic, nurture customer relationships, generate new leads, and strengthen your brand.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

“I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)”

Jon Sharman
SEO Specialist, Life Science Group

“BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more. ”

Stephanie Newton
Content and Community Manager, BrightLocal

“Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.”

Sarah Wilhelmi
Head of SEO, Lastminute.com

“BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.”

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

“We attend every Brighton SEO (it's like our Christmas!)”

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

“I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.”

Dawn Anderson
Director, Move It Marketing

“So much background information and explanations provided together with clear detailed plans for implementing what was covered.”

Mike Glaire
Director, Edinburgh Training and Conference Venue

“I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.”

Rob Watson
Head of Marketing, Glendinning Group

“I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.”

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

“I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.”

Matt Allfrey
SEO Manager, iCrossing UK

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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