Ecommerce SEO Training Course

In one day, learn how to grow inbound search engine traffic, boost online conversions and stand out in today’s competitive online marketplace

Ecommerce SEO
beginnerbusinessFundamentalsAll RounderSpecialistTheoretical

Upcoming Courses

April 19, 2023

Brighton

£1020 £765 - Early Bird

Book Now

Who should attend this course?

This course is designed for people who already have a basic understanding of SEO and want to enhance and improve their e-commerce website visibility in the organic search listings. It is ideal for anyone who has daily responsibilities or oversees an e-commerce website, and is looking to improve their ability to grow their inbound search engine traffic, boost online conversions and stand out in today’s competitive online marketplace.

Course Content

Complexities of optimising e-commerce websites:

  • How SEO differs from e-commerce to other types of websites
  • Common challenges with e-commerce SEO optimisation

The importance of content & SEO:

  • What are the issues with duplicated content?
  • How can I find duplicate or low quality content on my website?
  • How do we tackle duplicate and thin content?
  • How can I make room for content in my page templates?
  • Hidden and thin content on PLPs
  • Category pages: optimising category pages for search engines and users
  • Product pages: optimising product pages for search engines and users

Keyword research: where your strategy starts:

  • How to perform keyword research for ecommerce
  • How to find keywords for ecommerce product and category pages
  • How to choose keywords for ecommerce product and category pages

Site architecture & faceted navigation:

  • Ecommerce website architecture
  • Faceted navigation
  • The difference between using filters to narrow down product listings and creating unique landing pages for products
  • When to use filters and when to create listings
  • Understand links and how to develop an optimised internal linking structure

E-A-T optimisation

 

Ecommerce conversion

Dealing with out of stock items: retirement product strategies:

  • How an out of stock product can interrupt a consumer’s journey through a site
  • When and how to redirect an out of stock product
  • The importance of messaging around out of stock products

Link building:

  • Understanding links and SEO
  • (Alternative) link targeting opportunities
  • Most linked-to product pages from the real world
  • What makes a good link?

Meet Your Trainer

Albadr Alhashemi

Albadr Alhashemi | Builtvisible

Albadr is an SEO Consultant at Builtvisible. He entered the world of SEO  5 years ago and hasn’t looked back.

 Passionate about technical SEO, Albadr has delivered performance-driven SEO strategies for many well-known international ecommerce, B2B and financial services brands, taking particular interest in strategies for international expansion for ecommerce.

What to expect

Search engine traffic is key to the success of an e-commerce website. With user behaviour changing daily and algorithms continuously updating, it is difficult to stand out in today’s competitive online marketplace. In this course we want to help you understand how to keep search engines happy without compromising the user experience.

But optimising an e-commerce website for SEO has a unique set of challenges that differ from other types of sites. In this course, we will look at the different elements of SEO that apply specifically to revenue generating websites.

You’ll get practical and in-depth understanding of the best SEO strategies for e-commerce websites, as well as actionable tips and techniques that you can apply immediately to your site.

If you register for one of our training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

 

“I would heartily recommend this course to anyone in the eCommerce field who wants to get to maximize their SEO potential. (Ecommerce Live Online)”

Jon Sharman
SEO Specialist, Life Science Group

“BrightonSEO's Local SEO Training with Greg Gifford is the perfect course to get you up to speed with all things local search, from review signals to link building, Google My Business to content creation, and much, much more. ”

Stephanie Newton
Content and Community Manager, BrightLocal

“Duncan’s CRO training was fantastic. He demonstrated the conversion optimisation process in a methodical and engaging way, using relevant case studies and activities to bring it to life. I definitely left with a reinforced appreciation of how important CRO is for us and also the confidence to strengthen our own optimisation programme.”

Sarah Wilhelmi
Head of SEO, Lastminute.com

“BrightonSEO is THE ultimate event for anyone wanting to immerse themselves in talks from the leaders in both Search, Content and Influencer Marketing. The training sessions the day before are even more personal, supercharging you up with 1-2-1 coaching and getting under the bonnet with an expert.”

John Sadeghipoor
Global Head of Digital Marketing, FitFlop

“We attend every Brighton SEO (it's like our Christmas!)”

Laura Slingo
Digital Campaign Manager, Seeker Digital
@lauraslingo

“I've gained invaluable learnings and taken away actionable tactics and ideas for strategy formulation which I've been able to act upon almost immediately. The informal yet structured classroom style of delivery provided an excellent inclusive and engaging environment.”

Dawn Anderson
Director, Move It Marketing

“So much background information and explanations provided together with clear detailed plans for implementing what was covered.”

Mike Glaire
Director, Edinburgh Training and Conference Venue

“I had a long wishlist of things I wanted to be able to do, It was clear from the start that the trainer was a real specialist who knows the topic inside out.”

Rob Watson
Head of Marketing, Glendinning Group

“I absolutely loved the training I just attended and thought it was completely worth my time and my company's money. My head is about to explode with new information right now.”

Juliet Perrachon-Bazire d’Arguesse
Co Founder, Bébé Voyage

“I thought you’d like to know how your sessions are genuinely benefitting people and that your instructors are going above and beyond.”

Matt Allfrey
SEO Manager, iCrossing UK

Why Train with BrightonSEO

Experts, not Trainers

We won’t waste your time sitting you in front of full time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, Detailed and Unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You Drive the Agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group Sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The Perfect Duration

The day runs from 9.30-4.00 to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper Food & Drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

Money Back

There’s simply no worse feeling than putting aside a day out of the office to go to a training course, handing over your cash and a course failing to live up to your expectations.

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

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